OTT TV
This course is designed for professionals who are interested to learn OTT TV and its impact. Engineers, PM and
designers who need to
understand the technology behind OTT TV.(OTT, Over-the-top Video, Over-the-Internet Video) - Over-the-top is a
general term for service that you utilize over a network that is not offered by that network operator.
Code:
NES_SK_3513
Duration: 40 Hrs / 4 Weeks /
Customized
Mode: Online / Offline / Onsite
Module 1 - Types of video service providers
- Broadcast
- Pay TV
- Cable, satellite, and telco operators
- OTT (Over-the-top)
- Direct to consumers from content originators
- Video aggregators
Module 2 - Delivering TV over the Web
- Digital Video Delivery
- Broadband TV Landscape
- Internet TV Delivery Platforms
- Video Coding Standards
- Video Streaming Protocols
Module 3 - OTT TV Service Model
- OTT service providers
- Dish Network’s Sling TV, YuppTV, Amazon Instant Video, Mobibase, Dramatize, Presto, DramaFever,
Crackle, HBO, Hulu, myTV,
- Netflix, Now TV, Qello, RPI TV, Viewster, WhereverTV, Crunchyroll, Playstation Vue or WWE
Network
- The OTT model
- Business model
- Market and consumer drivers
- TV and video service models
- Broadcasters
- OTT TV providers
- Aggregators
- CBS All Access, Nickelodeon Noggin, and NBC’s Comedy
- OTT technologies and strategies for broadcasters
- Connected CE and device ecosystems
- OTT and multiscreen technologies
- Multiple screen sizes
- Managed versus unmanaged video delivery
- Content delivery networks
- Video security
- Ad insertion
- Key technology issues
- Video quality
Module 4 - OTT TV: Next Generation TV,
Today
- Online video distributor (OVD)
- Over-The-Top Home Entertainment Media
- TV technology toward connected TVs
- OTT TV vs. cable, satellite and IPTV
- Over-the-top services
- Chromecast, Roku or Apple TV, and freestanding smart TV
- OTT TV Streaming
- OTT TV Live
- Video on Demand (VOD) offerings
- OTT TV Mobile
- OTT TV Subscriptions
- Technology and business related
Module 5 - OTT Ecosystems
- TV programmers
- Movie studios
- broadcasters
- Deliver content directly to the consumer
- Web browsers or dedicated apps
- Partnering with consumer electronics (CE) manufacturers
- Devices, content, apps, storefronts, operating systems
- Unified mechanism to deliver
- Content to supported devices
Module 6 - OTT TV Advertising
- OTT TV advertising models
- What’s the OTT TV ad model?
- Dynamic ad insertion, which allows ads to be swapped out.
- On-demand viewing of episodes or series
- How can marketers prepare?
- Fragmented in the new video ecosystem
- Deep knowledge of consumer targets
- Messaging embedded in the content
- Power of advertising (AVOD), pay-per-view (TVOD), and subscription (SVOD)
- Connected TVs and streaming media devices
- Connected game consoles and set-top
- Streaming video as pre-loaded services
- Changing consumer
- The main challenges for an OTT-TV operator
Module 7 - OTT TV Technology and
Architecture
- OTT TV standards
- OTT TV protocols
- OTT functions
- OTT TV architecture
- HTTP adaptive bitrate streaming technology
- HLS, MSS, HDS and MPEG-DASH
- ‘Best effort’, unmanaged method of content delivery via the internet
- Device-specific video types
- Containers, transport, and security
- Consumer end device Technology
- Video codec
- Transport
- Security/DRM
- AES encryption
- CAS-driven
- Open DRM
- PlayReady
- Multicast IPTV
- MPEG-2/MPEG TS
- H.264/AVC
- H.265/HEVC
- IPTV using Microsoft Mediaroom (Ericsson)
- Microsoft PlayReady
- OTT set-top box
- Chunks over HTTP
- Apple HTTP Live Streaming (HLS)
- Adobe HTTP Dynamic Streaming (HDS)
- Microsoft Smooth Streaming
- MPEG-DASH
Module 8 - OTT Protocols
- Web Protocols
- ransport of WebTV Streams
- RTSP
- HTTP and Web Protocols
- TMP
- Adaptive Bit-rate Streaming
- Microsoft Smooth Streaming
- Apple HLS
- Adobe HDS
- MPEG-DASH
- Comparing Adaptive Bitrate Streaming Systems
- Compression, video and audio encoding
- 264/AVC
- 265/HEVC
Module 9 - OTT TV Systems Engineering
- OTT TV system requirements and design
- OTT solutions
- Client types
- Devices
- DRM and CAS
- Middleware
- Content Management System (CMS)
- Content Delivery Networks (CDNs)
- OSS/BSS
- QoE vs. QoE
Module 10 - OTT Technology Concerns
- Video quality: QoS and quality of experience (QoE)
- Variety of multi-encoding and transcoding
- Target devices and video form factors
- Processing architectures
- video-processing suppliers
- Video quality
- The quality of the source video
- QoS
- error-free delivery of video over IP networks
- Integrity of video streams
- POerceptual quality and applications’ responsiveness
- OTT providers and best-effort delivery characteristics of the open internet
- Unpredictable environmental conditions
Module 11 - OTT and Multiscreen Technologies
- OTT and multiscreen video-processing infrastructure
- Basic enabling technologies
- Multiple screen sizes
- Connected TVs and set-top boxes
- Comparing the characteristics of pay TV and OTT video
Module 12 - Content Delivery Networks (CDN)
- Delivery from the broadcaster or producer
- Independent data centers by third-party CDN providers
- Amazon, Akamai, and others
- Delivery by facilities-based pay-TV operators
- CDN technologies
- Aggregated delivery,
- Delivery from the broadcaster or producer
- Private CDN
Module 13 - OTT-TV Practical
- OTT-TV Protocol Analysis
- OTT-TV SDN Concepts
- OTT-TV Streaming